Feedogs: the true story behind the bracelets and the dogs of Mauritius.
In Mauritius, between 200,000 and 300,000 abandoned dogs roam the streets. Not in some faraway country. On an island tourists call paradise. That contradiction was something we couldn't ignore anymore.
Mauritius — behind the postcard beaches, a reality no one photographs.
The island they don't show you in magazines
Mauritius. White-sand beaches, palm trees, turquoise water. That's what the world sees. That's what gets sold to tourists.
What you don't see is this: entire packs roaming between five-star hotels and country roads. Dogs with their ribs showing, digging through trash at night. Mother dogs giving birth under cars, their puppies doomed to live or die on the street.
Between 200,000 and 300,000 abandoned dogs live in Mauritius right now, according to official estimates from the Mauritian Ministry of Agro-Industry. On an island of 1.2 million people, that's one stray dog for every four people.
And the authorities' response? Campaigns literally called "Catch and Kill." Dogs captured, taken to a shelter, euthanized within three days if no one claims them. Local volunteers even report cases of poisoning to "clean up" tourist areas before high season.
The big NGOs? They don't come here.
When disaster hits a country that makes headlines, international organizations show up with their teams, their funding, their PR. Mauritius, a small island in the Indian Ocean, isn't on their list.
There are a few local shelters — extraordinary people, volunteers who give their time, their money, their energy. But they survive on donations, and donations are never enough.
The Mauritius Society for Animal Welfare (MSAW) handles around 20 animal abuse cases a month: dogs chained up, starved, beaten. And those are only the cases that get reported.
Unspayed females give birth again and again — sometimes 10, sometimes 13 puppies per litter. Without a large-scale spay/neuter program, the cycle never stops.
We looked at all of it. And we decided that waiting wasn't an option.
A model built to last, not just to survive.
We could have started a fundraiser. Depended on whatever donations came in that month. Hoped it would be enough.
We chose something else.
Feedogs is a purpose-driven brand. We sell bracelets, we invest in advertising to grow, and every sale directly funds the Feedogs Association — an officially registered association under number RNA W751284718.
Why this model? Because donations run dry. A traditional charity depends on whatever generosity is out there at the moment — unpredictable, unstable. One month the donations come in, the next, nothing. We built a system that holds up because it runs on sales, not promises.
Thanks to ad-driven growth, thousands of bracelets sold in just a few months. The Feedogs Association is 95% funded by sales of Feedogs products. Every euro spent goes strictly to the mission on the ground: food, spay/neuter, support for local associations. No salaries. No administrative fees. As an association registered under France's 1901 law, it files a public annual report — every euro is traceable.
The dogs don't depend on whatever generosity is out there at the moment — they depend on you.
Not a homepage promise. Documented action, every month, with photos and videos from the field.
What we actually do — and what we're building.
Today, every night the orders come in, we're out in the field — our car, our volunteers when we need them, and the dogs waiting.
We feed, we document, and we come back.
Tens of thousands of meals already funded for abandoned dogs in Mauritius. Not by some big organization. By people like you, who decided a bracelet could make a difference.
But feeding is just the beginning. What we really want is to break the cycle — spay/neuter, treat, protect. The Feedogs Association already works with Lous'poir, an association that specializes in spay/neuter on the island. Every bracelet sold funds that goal.
We're not promising you that everything is already in place. We're promising you that every euro the association has goes in that direction. Step by step. Dog by dog.
Why we're telling you all this
Because you deserve to know where your money goes. Because these dogs deserve to be talked about. Because an island people call paradise should be paradise for everyone — even the ones with four legs.
When you wear a Feedogs bracelet, you're not wearing an accessory. You're wearing the choice not to look away.
They were abandoned. They have no one.
Except you.
Every bracelet = 10 meals funded for abandoned dogs in Mauritius.