This month,
you changed everything.
2,052 bracelets in June. An officially registered association. And the Piou Piou we thought we'd lost.
What June taught us about you.
We didn't see it coming like this. Not this fast, not this big. In January, there were 48 of you. In June, there were 2,052. In six months, you funded 40,420 meals for the stray dogs of northern Mauritius.
And this month, you did something we hadn't planned. You gave us the means to do something we didn't dare do yet.
Thank you. Truly. The word isn't enough, but it's the one we have.
We promised you transparency.
So we created our own association.
We didn't decide this on our own. In May, we asked you some questions. 54 of you answered. And what you told us was loud and clear: you want more than a bracelet. You want it to truly make a difference. You want spay/neuter, shelters, vet care. You want what we're building to last.
So on June 9, 2026, we created the Feedogs Association.
Officially registered in France. Unpaid directors. Public annual report every year.
RNA
W751284718
Registered on
June 9, 2026
The Feedogs Association's mission:
· Funding daily food for stray dogs
· Funding spay/neuter campaigns
· Creating and funding shelters or temporary refuges
· Supporting local partner associations
· Any action related to the protection of stray animals
Every sale funds the Feedogs Association. It's a model that holds up because it rests on something concrete: not on a moment of generosity, but on every order, every month. The dogs don't depend on a fundraiser that runs dry. They depend on you.
We've promised you transparency since day one. The association is that promise, set in stone.
40,420 meals funded. Since day one.
Six months. Growth we never planned for.
Month-by-month growth
The survey. We promised we'd respond.
Question 1 — Spay/neuter
59.3%
Yes, absolutely
37%
Yes, as long as meals stay the priority
0%
No
The verdict is clear. Spay/neuter is now one of the Feedogs Association's official missions. We're working with Louspoir, Sandra Pennucci's association operating in Mauritius. And we're keeping part of the budget to fund these campaigns ourselves, because behind every sterilization there's a huge amount of work: finding qualified vets and trappers, coordinating interventions on the ground, and so on.
But our first mission is still feeding the stray dogs of Mauritius, just like on day one.
Question 2 — New products
Dog accessory: 34% · New jewelry: 32% · Dog/cat product: 21%. You were clear, and we hear you. We can't announce everything tonight. But we can tell you it's coming.
· A T-shirt made in France, coming soon
· New jewelry, in the works
· A plush toy for the holidays, our favorite
You asked for it a lot, for your kids and grandkids. A plush of a dog we've followed from the very beginning is our way of raising awareness about animal welfare from a young age. Because if we really want to change things for abandoned animals, this is the generation we need to bring along with us. We're actively working on it.
Question 3 — The mission
A shelter. Vet care. Spay/neuter. Volunteers. Adoptions. Sponsorship. We read it all. Every answer, every word. Some of you wrote whole paragraphs. Thank you.
You're a community that thinks through this mission with us. And the association is the concrete answer to everything you asked for.
About the price. We'll be straight with you.
Single-bracelet sales, with the cost of the advertising we need to stay visible and keep growing, could no longer reliably guarantee the 10 meals. Bundle sales, on the other hand, held up.
So we made a choice: raise the price of a single bracelet, and create a pack to keep the per-bracelet price low.
You buy 2.
We give you 2 FREE.
€12.40 per bracelet
4 bracelets · 40 meals funded · FREE shipping
See the 2+2 offer →A gift for you. More impact for them.
Gratte-Gratte. We're part of their pack.
Something changed this month. It's not a field outing anymore. It's a visit. The moment we turn off the engine, they show up. Some jump all over us. Gratte-Gratte sits next to us while we set down the bowls, calm, like we've always been there. Because for them, now, we are.
We're part of their pack. It's one of the most beautiful things we've experienced since this adventure began.
The Piou Piou. Their spot burned down.
A fire, the land scorched, and for a while we truly thought we'd never find them again...
Then we searched farther out. 200 meters (about 650 feet) from the burned area, we found them. The mom, as fearful as ever. The two brothers, all grown up. All there. All safe.
Now / Before
They've found a new spot. Life on the street is that too: adapting, surviving, carrying on. But this time, they're lucky...
Honestly, sometimes what we live and see for these pups is bigger than us...
The DogsLetter is changing.
Starting this month, the DogsLetter is written by the Feedogs Association. Same field. Same transparency. Same commitment. But now with an official organization behind every word, every number, every photo.
We still have a lot to build. The association is brand new, registered on June 9, and it's just getting started. But it's real, it's official, and it belongs to you as much as to us.
One last thing: open donations are coming soon on HelloAsso. We'll tell you more as soon as it's ready.
Thank you.
In January, there were 48 of you. In June, there were 2,052.
You funded 40,420 meals. You made it possible to create an association. You answered the survey with words that truly moved us.
We never forget where we came from. One evening in Pereybere, a dog howling, and the certainty that we couldn't just watch anymore without acting. Today, 4,042 bracelets later, we're still acting.
They were abandoned. They have no one.
Except you.
4 bracelets. 40 meals funded. Tonight.
Every order directly funds the Feedogs Association.
See the 2+2 offer →FREE shipping · €12.40 per bracelet · Every order counts.
The Feedogs Association, from northern Mauritius.