DogsLetter No. 03 — March 2026

Fewer sales.
More presence.

Stormy is doing better. Bandit has disappeared. And the Piou Piou are still hesitant to come close.

By the Feedogs team · March 2026 · ~6 min read
March 2026

February overwhelmed us.

760 meals funded in one month. Just the two of us. Handling orders, suppliers, the field, social media and customer service all at once. We were holding on. Barely.

And what we realized is that handing out meals isn't enough. We don't just want to set down a bowl for these dogs and leave. We want to take our time. Watch. See if Papi is eating well tonight. See if the Piou Piou come a little closer than yesterday.

You trust us. We can't handle that trust in a rush.

So in March, we deliberately eased off on ads. Fewer sales. But we rebuilt everything from the ground up so that in April, when things really take off again, we're ready. For the dogs. And for you.


Good news of the month

Stormy. He's doing better.

We told you about Stormy in February. The dog we found by chance at an illegal dump. Fearful, in bad shape, a worn-out old collar around his neck.

Stormy in March 2026

Stormy, March 2026. He's looking better.

He's doing better. Much better. He recognizes our scooter now. He comes over faster than before. And that's all that matters.


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10 meals funded per bracelet

News about Bandit

Bandit. We didn't see him this month.

We have to tell you the truth: we didn't see Bandit in March. We went back to his spot several times. Nothing. No trace.

We hope that's what happened. We're thinking of him. And we'll keep looking in April.


New family

The Piou Piou. The family we're winning over.

A mom and her two puppies. We named them the Piou Piou because the two little ones make exactly that sound when they play-fight.

The mom and her two puppies

The mom and the Piou Piou. She growls when we get close. We get it.

The mom is very fearful. As soon as we get close, she growls. Not aggressive, just terrified. But the puppies are pure curiosity. We know this little dance well by now.

The two curious puppies

The two little ones. Curious. They want to come over. But mom is watching.

We go back every evening. We put the kibble down at a distance. We sit. We wait. Trust has to be earned. One evening at a time.


People are starting to talk about us

Sophie wrote an article about Feedogs.

Sophie didn't know us. She came across one of our photos while scrolling Facebook. She searched, dug deeper, doubted. Then she wrote an article on Medium about what she found.

Sophie's article about Feedogs - Medium

"This isn't a brand riding a cause. It's a cause that created a brand to survive."

— Sophie M., Medium

Read the full article →

Dog of the month

Gratte-Gratte. The dog who just wants cuddles.

Gratte-Gratte

Gratte-Gratte. He sits. He looks up. He waits for scratches.

The moment we got out of the car, he was there. Not for the kibble (well, yes, that too), but mostly for scratches behind the ears. He sits, looks up, and waits. With a patience and gentleness that stand in sharp contrast to his physical condition.

Because Gratte-Gratte is very thin. You can see his ribs. We hope that changes fast now that we're coming by regularly.

He's decided humans are good until proven otherwise. We're not going to let him down.


We're here

Papi. We can't save him from old age. But we can be there.

Papi

Papi. Old. Slow. But there every evening we come by.

Old, very old. He struggles to walk. He struggles to eat; his teeth are worn down. We started bringing him kibble softened in water to make it easier.

Today he's doing a little better. He recognizes us. He lifts his head when we arrive. We can't save him from old age. But we can make sure his last months aren't spent hungry.

We'll be there.


What you write to us

Isabelle ordered 3 bracelets.

She was skeptical at first. She searched, read, checked out our social media. And then she left us this message.

Testimonial from Isabelle Bernard

Impact — March 2026

The numbers for March.

320 meals funded in March, compared to 760 in February. The drop is real, and it's directly tied to the number of orders. That's why April matters. Every bracelet sold in April means meals coming back.

320
meals funded in Mauritius in March
32
bracelets sold this month
12
field outings this month
16 kg
of kibble handed out in March
1,560
meals funded since launch
156
bracelets sold in total
79 kg
of kibble since January

It's not huge. But it's real. And April is going to change everything.


Coming in April

On our own, we're starting to hit our limits.

Feeding, we know how to do. But treating, spaying and neutering, truly protecting them: we can't do that alone with the resources we have today.

April 2026 announcement

In April, we're announcing something we've been preparing for weeks.

We can't tell you everything yet. But if all goes as planned, every bracelet will help even more dogs than planned. See you in April.

You can change something,
tonight.

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10 meals funded per bracelet


A word from us

Thank you.

In January, there were 48 of you. In February, 124. In March, some of you ordered for the second or third time.

You're part of something that's growing. Something being built. Something that makes mistakes and fixes them. Thank you for being here since the beginning. Or since yesterday. Both count just as much.

They were abandoned. They have no one.

Except you.

The Feedogs team, from northern Mauritius.

In the next DogsLetter — April 2026

· The official partnership: we'll tell you everything.

· Will the Piou Piou finally let us come close?

· News about Bandit, we hope.

A bracelet on your wrist.
Meals in their bowl, tonight.

Every order directly feeds dogs like Gratte-Gratte, the Piou Piou and Papi.

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FREE shipping on 3+ bracelets · Every order counts.